Apple hits hard with this immersive F1 Trailer: Brad Pitt puts you in the driver’s seat

And what if, for the first time, you could not only see, but also feel the roar of an F1 on your phone? Discover how Apple is transforming your perception of cinema.

You have already felt the adrenaline of an F1 race, the thrill of tires on asphalt, the roar of engines at full power? Get ready to live this experience in a completely different way. Apple is pushing the boundaries of imagination and promises to revolutionize your way of experiencing cinema, directly from your phone. Immerse yourself in a game-changing innovation.

A tactile revolution in the service of cinema

Apple has just reached an unprecedented milestone in the film industry. The famous brand has unveiled the very first tactile trailer for the movie F1, directed by Joseph Kosinski and starring international star Brad Pitt. This trailer, exclusively available on iPhones equipped with iOS 18.4, offers an unprecedented sensory experience by merging image and tactile sensation. An innovation that literally allows you to feel the power and energy of Formula 1 cars. So, are you ready to vibrate to the rhythm of a thrilling race?

The tactile experience: when the screen talks to you

The magic of this trailer lies in the use of the Taptic Engine, a technology already well known to iPhone users for its precise and immersive haptic feedback. Now, this system goes further by synchronizing realistic vibrations with the scenes of the film. A sudden acceleration, a tight turn, or the rumble of engines: every detail is translated into tactile sensations, bringing a new dimension to immersion. The vibrations, fine-tuned to the millimeter, reproduce the jolts of an F1 circuit, plunging the viewer into a world where touch becomes as important as vision.

An Apple exclusive, reserved for iOS 18.4

Only certain users will have access to this innovation. Indeed, the tactile trailer is reserved for iPhones running on iOS 18.4 or a later version. This exclusivity is explained by the need for complete optimization of the Taptic Engine, which is capable of reproducing extremely precise micro-vibrations. A bold strategy on the part of Apple, which continues to position its devices as technological showcases. This approach could well encourage cinema and new experience fans to adopt the latest iPhone models or to update their devices.

Brad Pitt as a legend of F1

The film F1 is already attracting attention, and not just for its revolutionary trailer. Brad Pitt portrays Sonny Hayes, a former Formula 1 champion who makes his return to the circuits by mentoring a young prodigy, played by Damson Idris. The cast also highlights Kerry Condon, Tobias Menzies and Javier Bardem, promising intense and deep performances. Directed by Joseph Kosinski, already known for his work on Top Gun: Maverick, the film promises to be an explosive mix of competition, drama, and emotion, all supported by spectacular direction and thrilling race scenes.

A must-see event

Fans of thrills and interactive cinema can rejoice: the release of F1 is scheduled for June 25th. In the meantime, the tactile trailer, a true technological preview, creates an event by offering a unique experience. Apple could well mark a turning point in how we experience trailers and, more broadly, cinema. Prepare your iPhones to dive into this innovation, and see you at the theater for a complete experience, where visuals, sound, and emotions come together on the big screen.